Targeting niche markets considered unviable for a small boutique resort, Jean Michel Cousteau was failing financially, for a second time.
Recognising a growing, global niche market for this product, the solution lay in creating unique operations solutions to overcome very real issues. Successfully delivering "this world first product niche" required strategic marketing, operational insight, and will.
The island of Vanua Levu was not considered a tourism destination, so a Destination marketing strategy was also created. Vanua Levu became "the Hidden Paradise". The focus on eco adventure travel, a first for Fiji.
Within in a year, the resort was turned around WOM on the back of these strategic marketing and unique operation strategies. The first recipient of a new award category. Best Luxury Family Resort World as well as international awards for Best Food, Best Boutique Resort, Best Dive, Best Spa. A local team, empowered to deliver a bespoke cultural guest experience, that exceeded guest expectations.
Taylor Dade concurrently undertook the concept design and project management of multiple resort amenity upgrades including Villa 25 recipient Best Vill Fiji and last year top 50 Beachfront Villas, world by Luxury Travel.
