Karen Taylor Dade is a visionary thought leader and speaker specializing in hospitality and tourism. Renowned for transforming highly invested capital assets by integrating holistic insights that optimise the investors ROI "from the get go".
Keynote 1 | The Knowledge Trap“The Knowledge Trap,” encompasses three categories of knowledge: Known Knowns, Unknown Knowns, and Unknown Unknowns."The latter impacts lifetime investment viability and return on investment (ROI). 60% of all hospitality ventures fail in the 1st year. 80% fail in the first 5 years! Karen Taylor Dade challenges hospitality leaders to rethink their approach. To focus on human-centered design inclusive of community, culture, and connection. With decades of firsthand experience with startups and reviving failed businesses, Karen elucidates how leveraging past success and expertise undermines future project opportunity and viability. Key Takeaways:
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Magical Makeover: Stand Out for the Right ReasonsAlign business objectives with a well-defined vision that prioritises fundamental values. Demonstrate respect for your employees and the environment. Kindness and sensitivity are not impediments to success; They are essential for it. Today’s discerning guest seeks more than “mere service”—they yearn for meaningful connections and transformative experiences as customer expectations and market dynamics continue to evolve. A triple bottom line mandate presents transformative opportunities for local staff, the community, and enduring memories for your guests. Karen Taylor Dade unveils the secrets to transforming guest engagement into a lasting impression. Intangible elements that endure the test of time and provide resilience in an ever-changing world dynamic. Key Takeaways:
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Keynote 3 | Data as Your Compass: When to Trust It and When to Challenge ItIn an era characterized by the prevalence of analytics, data presents a double-edged sword. While data can serve well as a guiding principle to gain critical business insight, it can also unveil potential opportunities. However, unwavering reliance on metrics can lead to erroneous decisions. Karen advocates for a balanced approach that integrates data-driven insights with attuned insight and sensory intuition. It is imperative to refrain from hasty conclusions identified in data, and instead engage in a rigorous review before acting upon the data with any definitive decisions. Key Takeaways:
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